Trail Sisters Partners with HOKA ONE ONE

Gina has always been stubborn and bold, so when it came to advocating for women’s rights and equality in the outdoors, she was bound to make changes. As the founder of Trail Sisters, Gina’s goal is to grow participation and opportunity in women’s trail running. Gina is also Mayor Pro Tem for the town of Buena Vista, Colorado, an active member and former Training Director of Chaffee County Search & Rescue, and Race Director for the Lake Sonoma 50 Mile, Marathon, and Trail Sisters Half Marathon.

Share This Article!

Want to contribute? Learn More.

By: Gina Lucrezi

June 16, 2021

It comes with great pleasure and excitement to announce Trail Sisters is partnering with the performance footwear and apparel brand HOKA ONE ONE®!

Trail Sisters and HOKA have a shared belief in the importance of education and empowerment, and believe running and the outdoors can be a vehicle for both.

The partnership with HOKA will help the Trail Sisters communities and platform reach new heights with opportunities and support. The Trail Sisters community and membership will be invited to multiple events centered on encouragement and empowerment, as well as free access to educational information strengthening one’s understanding and confidence.

This partnership includes many different elements, including co-hosted HOKA events with Trail Sisters local groups, where participants will be offered instruction on trail running and hiking techniques and the importance of footwear on various terrain. HOKA will also be providing educational content to Trail Sisters new Resource Center (launching in July), helping members to learn about the different components within footwear and apparel, focusing on functionality, terminology, and how gear knowledge can aid in a more enjoyable experience on the trail.

The first event will take place on June 24th in Olympic Village, California at the Western States Endurance Run, presented by HOKA. The event includes a meet-and-greet fun run at 10:00 am, followed by Trail Sisters Women of WSER Panel Q&A later that evening (5:00 pm PDT). The panel event will be streaming on both the Trail Sisters and WSER social media (and recorded for later viewing). You can register for the HOKA event here.

Stay tuned for future Trail Sisters and HOKA events, how you can attend, and other opportunities to grow your trail education and confidence!