Trail Sisters is super excited to officially partner with the Healthy Way of Life brand, Life Time! Together, Trail Sisters and Life Time are working to grow opportunities and increased participation for women in outdoor sports. The focus is to generate more educational content for the trail running community to enjoy and learn from, while also empowering women to embrace adventure with confidence.
As part of the partnership, Life Time will serve as the presenting sponsor of Trail Sisters’ first-ever run event, the sold-out Women’s Trail Half Marathon in Buena Vista, Colo. on Sept. 11. The partnership also brings the two organizations together to create resources on topics such as awareness, gear and conservation through digital experiences and at in-person events with local Trail Sisters run groups.
Additionally, a Trail Sisters Coaching Grant presented by Life Time will be created to support women looking to get into the sport. Recipients of the grant will receive training throughout the year from Life Time run coaches and a race entry into one of Life Time’s fall running events. This grant ties together both Trail Sisters’ and Life Time’s mission of growing the sport and providing opportunities for everyone.
This partnership will move the needle in the direction of equitable progress, while serving as an example of leadership and camaraderie between brands and organizations working hand-in-hand to make change.