Trail Sisters is super excited to officially partner with the Healthy Way of Life brand, Life Time! Together, Trail Sisters and Life Time are working to grow opportunities and increased participation for women in outdoor sports. The focus is to generate more educational content for the trail running community to enjoy and learn from, while also empowering women to embrace adventure with confidence.
We’ve worked with Gina and Trail Sisters for 4 years now on various projects, including women’s trail runs and more recently, Her Summit, both focused on empowerment for females in the outdoors. I know and see the impact that Trail Sisters has made in building confidence and education for women in this space, and am so excited to create a more formal partnership intended to enable Trail Sisters to continue their growth. Together we look forward to bringing more women into the sport of trail running.Michelle Duffy - Associate Marketing Director for Life Time’s Off Road Events
As part of the partnership, Life Time will serve as the presenting sponsor of Trail Sisters’ first-ever run event, the sold-out Women’s Trail Half Marathon in Buena Vista, Colo. on Sept. 11. The partnership also brings the two organizations together to create resources on topics such as awareness, gear and conservation through digital experiences and at in-person events with local Trail Sisters run groups.
Additionally, a Trail Sisters Coaching Grant presented by Life Time will be created to support women looking to get into the sport. Recipients of the grant will receive training throughout the year from Life Time run coaches and a race entry into one of Life Time’s fall running events. This grant ties together both Trail Sisters’ and Life Time’s mission of growing the sport and providing opportunities for everyone.
What I’ve learned over my five years running Trail Sisters is that if someone is educated on a topic and really understands it, then they feel empowered and have the ability to help other people out. There’s a lot you can do if you’re an empowered person — it makes you feel confident and like you can take on anything. Giving people free access to help them grow their skillset and feel strong mentally, physically and emotionally can really set someone on their path to do anything in life.Gina Lucrezi - Trail Sisters Founder
This partnership will move the needle in the direction of equitable progress, while serving as an example of leadership and camaraderie between brands and organizations working hand-in-hand to make change.